Tesla

Today’s Machine Relationships: Who Do You Trust to Drive the Car?

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Writing for the Harvard Business Review, Walter Frick takes a look at the complex issues involved in the technology and the emotional elements of “self-driving” cars.

Frick’s evaluation starts with the recent fatal Florida crash between a Tesla “driven” by an auto-pilot enthusiast and a commercial semi-trailer truck. In trying to understand and explain this crash, his questions rightly center on a threshold factor for cognitive systems: trust. “The causes of these crashes are uncertain, but they have added urgency to ...

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