Cautionary Tales for Digital Assistant Apps

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Young human ex-question-answerer Biz Carson offers an insider’s look at human-assisted search apps and what can go wrong when developers leave humans and machines to collaborate to find the “best” answers to users’ questions. While she specifically points to Facebook’s M as a candidate for falling into some of the same negative dynamics that beset her former company (would-be search innovator ChaCha) in 2009, her experience sheds light equally well on any cognitive app being developed to provide more than machine intelligence to demanding audiences.

Read more at Business Insider


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