Cognitive Computing: Beyond the Hype

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Disruptions happen when three elements converge: market needs, available technologies, and an environment of experimentation and adventure. Those all exist today, and cognitive computing is one innovation at that crossroads. Some would argue it is the industry’s most important one.

In 2011, when IBM’s Watson soundly defeated the two leading human Jeopardy champions, it also established cognitive computing as a new phenomenon to be watched. Cognitive computing could become an important new platform for innovation by the industry, but it will require market definition, a far broader level of education than exists today, and a new level of clarity in the conversation to dispel a growing skepticism among industry players and customers alike.

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The above article was written by Sue Feldman and Hadley Reynolds; it appears in the issue July/August 2014, [Vol 23, Issue 7]


About the Author:

Hadley Reynolds is Co-founder and Managing Director at the Cognitive Computing Consortium. He is a leading analyst of the search, content management, and knowledge management industries, researching, speaking, and writing on emerging trends in these technologies and their impact on business practice. He currently leads the publications program at the Consortium.
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