Posts Tagged 'cognitive business'

IBM launches a Cognitive Business Era

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IBM chose Ginny Rometty’s keynote slot at Gartner’s annual IT Expo to announce that the era of cognitive computing has arrived. In the context of her keynote, the cognitive advantage is what happens when firms that have become fully digital look for ways to differentiate themselves and leverage the value lurking in their growing data collections.

Cognitive is the next step, adding intelligence to data through advanced analytics, including analyzing the 80-90% of enterprise information that is unstructured. Rometty noted ...

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